Amber Taverns Summer incentive promotion

Amber Taverns Summer incentive promotion terms and conditions

Amber Taverns On-Trade Promotion (the “Promotion”)

By entering this Promotion, participants will be deemed to have read and understood these Terms and Conditions and be bound by them.

Eligibility:

The Promotion is organised by AB InBev UK Limited T/A Budweiser Brewing Group (company number: 3982132), Bureau, 90 Fetter Lane, London, EC4A 1EN (the "Promoter").
The Promotion is open to trade customers of the Promoter only, being AB InBev customers operating licensed on‑trade Amber Taverns outlets in the United Kingdom who are existing stockists of Budweiser 330ml NRB at the time of entry (“Operators”).
The Promotion is not open to general consumers or employees of the Promoter, its group companies, agents or anyone else professionally connected with the administration of the Promotion.
The Promoter encourages responsible drinking and would direct consumers to read http://www.drinkaware.co.uk for more information.

Promotional Period:

The Promotion opens at 12:00 BST on 1 June 2026 and closes at 23:59 BST on 1 August 2026 (the "Promotional Period").

Prizes:

There are three (3) prizes available, awarded on a ranked basis as follows:
First Place Prize: One (1) pair of tickets to an England Football Nations League home match taking place in 2027, with the specific match determined at the Promoter’s sole discretion (subject to availability).
Second Place Prize: One (1) PerfectDraft Machine and one (1) PerfectDraft Keg.
Third Place Prize: Forty‑eight (48) x 330ml bottles of Budweise (together, the above are referred to as the “Prizes”).

Entry Requirements:

To be eligible to win the Promotion, Operators must:
have continuously sold Budweiser 330ml NRB at their outlet during the period 1 April 2026 to 1 August 2026; and
sell a minimum of one hundred (100) bottles of Budweiser 330ml NRB during the Promotional Period.

Winner Selection:

Winners shall be the three Operators with the highest percentage increase in the number of bottles of Budweiser 330ml NRB sold during the Promotional Period, calculated by comparing the total number of bottles sold by that Operator during the Promotional Period with the total number of bottles sold by the same Operator in the period 1 April 2026 to 31 May 2026 (the “Baseline Period”).
The Operator with the greatest percentage increase shall be awarded the First Place Prize, the Operator with the second greatest percentage increase shall be awarded the Second Place Prize and the Operator with the third greatest percentage increase shall be awarded the Third Place Prize (each a “Winner” and together the “Winners”).
To be eligible to win, Operators must provide the Promoter with complete and accurate sales data for both the Promotional Period and the Baseline Period no later than 1 September 2026. Failure to provide such data by this date may result in disqualification, as this information is required to enable the Promoter to determine the final rankings and winners.

Winner Notification Delivery of Prizes:

Subject to compliance with these Terms and Conditions, provisional Winners will be notified by no later than 30 September 2026 using the contact details held by the Promoter.
If a Winner refuses, cancels or rejects a Prize for any reason, or fails to comply with these Terms and Conditions, the Promoter reserves the right to forfeit the Prize and, at its discretion, award it to the next eligible Operator or not award it at all.
The First Place Prize shall be arranged by the Promoter at its sole discretion.
The Second Place Prize and Third Place Prize shall be delivered within twenty‑eight (28) days of winner confirmation, provided that the Winner:
confirms acceptance of the relevant Prize within seven (7) days of notification; and
provides valid UK delivery details;

if these requirements are not met, the Promoter reserves the right to forfeit the Prize.

The Promoter accepts no responsibility for any Prize that is lost, delayed or cannot be delivered due to incorrect or incomplete delivery information provided by a Winner.

General:

The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute another Prize for it, of equal or greater value.
Participation must be made directly by the individual participating in the Promotion. Incomplete or illegible claims together with claims which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will not be considered.
In the event that the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions and to cancel, modify or suspend the Promotion or invalidate any affected entries.
The Promoter together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the Prize, except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.
The Promoter will not be liable for any failure to comply with its obligations or any delay in performing its obligations within these terms and conditions if an act, omission, event or circumstance occurs caused by (but not limited to) global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God, or any other circumstances beyond the reasonable control of the Promoter.
The Promoter may refuse to award a Prize in the event of any participant’s fraud, dishonesty, breach or non-entitlement under these Terms & Conditions or seek recovery of its value if the Prize has been awarded.
Any and all personal data supplied for the running of this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion on behalf of the Promoter and will not be disclosed to a third party or used for any other purpose unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at https://budweiserbrewinggroup.co.uk/privacy-policy.
The Promoter's decision is final and binding in all circumstances in relation to the Promotion.
The Promoter reserves the right to amend, alter or withdraw the Promotion as necessary due to unavoidable circumstances beyond its control make this necessary, but will use all reasonable endeavours to minimize the effect on participants to avoid undue disappointment.
If any provisions of these Terms & Conditions are judged to be invalid, illegal or unenforceable, this will not affect or impact the continuation in full force and effect the remainder of the provisions.
By entering this Promotion, you will be deemed to have agreed to be bound by these Terms & Conditions.
In the event of a discrepancy between these Terms & Conditions and the details in any promotional material, the details in the Terms & Conditions will prevail.
These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.